It has been a buzzword for years. Everyone is talking about content, and Telia is no exception. Why did Telia Company put money into the Finnish hockey Liiga? And  what might be the next step? 

You will hear

• Johanna Berlinde, head of Head of Global TV & Media at Telia Company,
• Peter Possne, movie producer and founder of Swedish production and distribution company Sonet Film,
• Marcus Leifby, one of Sweden’s foremost sports journalists, contributor in Aftonbladet.