In a different world, Elf, the 2003 Will Ferrell holiday classic may never have been made. It's true! Thanks to Netflix's 'The Movies That Made Us' series, we got all the behind the stories on the making of Elf that had us thanking our lucky candy canes the filmmakers persevered. Hear are takeaways on what stood out to us from the production side and the business side, as well as the lessons marketers and young filmmakers can learn from the making of this holiday classic.