Broadcast journalists are becoming even more mobile, shooting their news on iPhones and editing stories in coffee shops. How will this impact your work as a PR pro? Mobile journalism expert and career broadcast journalist Geoff Roth tells Robert how we can take advantage of this change in news gathering techniques.

Also, the gang sounds off on a retired journalist’s endorsement of a presidential candidate, while John O’Dwyer reports the latest PR news headlines, as gathered by the O’Dwyer’s PR Newsletter team in New York City.

Sam Donaldson pens op-ed endorsing Bloomberg for president

Guest: Geoff Roth

Mobile Journalism Manual

The rise of mobile journalism: Publishing’s new frontier?