Host Tala Misha Issa, Chief Reporter at Arabian Business, sits down with Khaled Nuseibeh, CEO of Hala, the joint venture between Dubai's Road and Transport Authority (RTA) and Careem that has revolutionised taxi hailing in the emirate.

Nuseibeh reveals how Hala has captured a significant portion of Dubai's e-hailing market while growing its customer base by 21% year-on-year, even as new competitors like Bolt and Yango enter the scene. He shares insights from his journey from the telecom sector through Careem's landmark Uber acquisition to leading Hala, and explains how the company uses data analytics to stay ahead of Dubai's growing traffic challenges as the city approaches 4 million residents.

The conversation explores Hala's sustainability initiatives with its expanding electric vehicle fleet, innovative customer solutions like WhatsApp booking for tourists, and how "booking a Hala" has become part of Dubai's everyday language. Nuseibeh also offers his perspective on the future of mobility, including autonomous vehicles and the possibility of flying taxis in Dubai's skyline.

A must-listen for anyone interested in transportation technology, urban mobility solutions, and how innovative leadership is transforming one of the world's fastest-growing cities.