11.03.2022 - By ImpactInstitute
On this episode of the CMO Show, Mark sits down with Louise Cummins, CMO World Vision Australia. Louise shares how the historic not-for-profit is staying relevant and addressing modern challenges, and why impact storytelling will always sit at the heart of the organisation. You might also like… How Who Gives A Crap finds creativity in the conventional How Ben & Jerry's mix marketing and meaning How Zeller drives growth through brand storytelling