Host: David Adler

Guests: Katie Callahan-Giobbi, John Folks

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, sits down with John Folks and Katie Callahan-Giobbi of the Chicago-based event consulting firm Minding Your Business. The self-described event “doctors” discuss how they help companies rethink their events and meetings, focusing on customizing the event for specific groups, staying relevant, and driving loyalty. The pair dives into their process and the common issues they encounter, explains why research and data is crucial to understanding your audience, and shares how to make an event worth your guests’ time and energy. This podcast serves as a first meeting with some of the best event and meeting consultants in the world—for free.

Download or subscribe to the show at bizbash.com/gathergeeks. Running time 36:35.