This was the most challenging interview I've done so far. I take for granted so much knowledge that it's hard to look at things through the eyes of a complete beginner. Someone that's never done any marketing built a website or created a product for sale.

That's precisely the task I set myself up for when I said they'd have a summer project like this—one where they create and ultimately sell something. The summer is winding down, and we're getting closer to the launch. This conversation was taken the day we walked through setting up the first website for their creation.

Enjoy and send any feedback to [email protected]

Full transcript and key takeaways are available here: https://kickofflabs.com/podcast/how-would-you-teach-a-9-year-old-how-to-position-their-new-product