In a bookselling world filled with memoirs, it requires some ingenuity and online work to make your work stand out from the pack. One writer used CafePress to make her memoir stand out.

In this encore edition of the Morning Media Menu was author Rachel Shukert, talking about her her memoir, Everything Is Going to Be Great: An Underfunded and Overexposed European Grand Tour. Shukert shared advice for aspiring memoirists about creating a unique book and writing frankly about one's personal life.