In this episode, we covered Nelio’s story on how he won Facebook Ads despite a dead channel for his boss.

We talked about:

• Back story about how Nelio left corporate world and joined a startup like Careem.
• How’s Nelio’s company (Washmen) was struggling with Facebook Ads
• Why Facebook Ads were not working?
• How they kept Facebook ads quality score high for 8 months and became a case study for Facebook
• How understanding end-users helped him get ahead of the competition

What are some key learning

• Don’t believe your boss. Test the channel first.
• Start with ad ad creative and copy first approach i.e. Brand-driven growth.
• If you want to win at any kind of marketing. Understand your customers and find those insights to get ahead of your competition
• Creativity > Number crunching 

Links:

• Nelio’s LinkedIn profile: https://www.linkedin.com/in/nelioleone/
• The Facebook Ads Case Study
• Check out his website if you're looking to double down on paid ads: https://www.urbanmonks.io/