Marketing is about making money. You want to be able to create compelling content and market yourself, your brand and your business to scale and double your income. But it's easier said than done. So how can you make your brand stand out enough that it encourages conversion?

Today, I’m bringing on your favorite coaches coach and global phenomenon, Kristi Jackson-Muhammad, aka founder of Women CEO Project. Kristi works with aspiring coaches and service professionals on crafting profitable business development initiatives, a focused sales strategy and a results-orientated online marketing plan. Today, she shares how she built her lavish empire to what it is today, what you are doing wrong with your marketing and how you can create top-of-the-funnel marketing strategies that convert leads into paying clients. She even spills why she believes you don’t need to be wasting your time and money going to school to be a successful entrepreneur!

In today’s episode we chat about:

• Why female entrepreneurs struggle to set their prices properly and raise their prices
• How investing in a business coach can help you 10X your income and scale your business to the next level
• The importance of niching down and serving a specific group of people 
• How to optimize your Instagram marketing strategy and the metrics you need to be measuring
• Making your target audience the center of your stories and stop making it about you
• What is shareable content and how to create shareable content that boosts your visibility
• Being adaptable as a business owner and creating multiple streams of income
• Why you need to be getting on Kristi’s Global Power Tour to take your business to the next level

 Resources Mentioned

• Join my FREE Dropshipping Training 
• Join Kristi’s annual Global Power Tour
• This week’s Get Rich Reads are Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller and The War of Art by Steven Pressfield
• The Get Drunk Cocktail of the week is the Moet Rose

 Connect with Kristi Jackson-Muhammad

Kristi Jackson-Muhammad is a White House Recognized Innovator & Entrepreneur, Author, Speaker, Publisher, Global Business Strategist and the Founder of Women CEO Project. Kristi specializes in helping aspiring coaches and service professionals on crafting profitable business development initiatives, a focused sales strategy and a results orientated online marketing plan. She has been affiliated with some of the top companies in the world including Chase Bank, The White House, Apple, Google, Cambridge University in London just to name a few. Kristi is also the Co-Owner of a Trucking and Logistics Company and plans to create a full fleet of trucks within the next 5 years.

• Visit Kristi’s website
• Follow Women CEO on Twitter
• Follow Women CEO Project on Instagram
• Check out the Women CEO Project on YouTube

 Connect with Asia:

• Check out the Life Luxe Academy 
• Connect with me on Instagram
• Check out my YouTube Channel

Thanks so much for tuning in! Be sure to let me know what you loved most about the episode and let’s continue this conversation over on Instagram @getrichorgetdrunktrying.