Making with Purpose

How You Can Leverage AI In Your E-commerce Business


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Fresh off the Shop Talk e-commerce conference, John and Marc break down everything makers need to know about AI in 2026. The episode covers practical AI applications for inventory forecasting, product design, marketing copy, and customer service, while drawing a clear line between where AI helps and where it can hurt your brand. They also discuss agentic commerce, AI image and video ethics, environmental impact, and the future of AI regulation


Timestamps:

00:00:00 Trailer

00:00:48 Welcome and Episode Overview

00:03:49 AI Is Evolving Fast: Get on the Boat

00:06:53 AI for Inventory Forecasting: Predaco

00:10:21 AI for Product Launch Organization

00:13:23 Shop Talk Conference: What We Learned

00:14:19 What Is Agentic Commerce?

00:17:32 Buying Directly Through ChatGPT

00:21:42 What Makers Must Do to Be Found by AI

00:25:05 Website SEO vs. AEO and GEO Optimization

00:28:16 Using AI for Product Design and Ideation

00:37:03 AI for Marketing Copy and Ad Scripts

00:44:47 What AI Should Never Replace in Your Business

00:49:28 AI Images and Video: What's Real vs. Fake

00:55:42 Authenticity vs. AI: Where to Draw the Line

01:00:00 Environmental Impact and AI Regulation

01:05:53 MakerFlo's Mela AI Customer Service Agent

01:10:24 Outro


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Making with PurposeBy MakerFlo