Sign up to save your podcasts
Or
Share How You Can Secure Funding for PRM Software
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How You Can Secure Funding for PRM Software
Budget is tight everywhere. Investment dollars in infrastructure are particularly hard to come by, especially when it comes to channel marketing automation investments. Partner relationship management (PRM) is a necessary starting point for any organization trying to reduce costs and increase partner productivity and ramp up sales. However, most organizations today are still running on yesterday’s channel marketing infrastructure, and are not able to secure executive support for such an investment. The status quo may be frustrating, but change is even harder, so most organizations—despite enormous need—fail to understand and are unable to articulate how new investments can drive channel productivity and growth. In this article, we will explore how you can champion such investments in PRM software and associated automation and secure executive support.
When you step back and look at your channel with an eye toward increasing partner productivity, your first task is to figure out what the overall organizational directions and objectives are. Most companies have specific organizational goals every year. These may be essentially a continuation of goals from the past year or they may comprise a new set of initiatives going forward. These initiatives may be related to recruiting new partners, training existing partners better with a new product that is being launched, or leveraging a recent acquisition the company may have made. The goals might be tied to lead management and tracking, or perhaps enabling partners with better marketing programs and other assets. The point is, you have to figure out what the key initiatives are, and then find one or two core initiatives that you can start digging into deeper to enhance your understanding, so you are in a better position to articulate a direct relationship between organizational goals and the many benefits of PRM automation.
In general, PRM software automation helps with three core areas:
We all know most manual processes really don’t work very well in today’s hypercompetitive, face-paced business environment. Manual processes inevitably introduce human error, and every time an organization introduces changes, workflows based on manual processes must also be relearned, which takes time, increases errors and has a negative impact on productivity. Also, because there is little or no visibility into the effectiveness of processes performed manually, you often have a “blind leading the blind” scenario, which makes effective process improvement nearly impossible. Manual reports are not dynamic and timely; therefore, teams at various levels are not empowered to make the right decisions. Investing in channel management automation and deploying PRM software can solve these problems almost immediately, providing instant return through increases in partner revenue, reductions in operating costs and increased predictability and scalability.
View all episodes
By ZINFI Technologies, Inc.
5
22 ratings
Budget is tight everywhere. Investment dollars in infrastructure are particularly hard to come by, especially when it comes to channel marketing automation investments. Partner relationship management (PRM) is a necessary starting point for any organization trying to reduce costs and increase partner productivity and ramp up sales. However, most organizations today are still running on yesterday’s channel marketing infrastructure, and are not able to secure executive support for such an investment. The status quo may be frustrating, but change is even harder, so most organizations—despite enormous need—fail to understand and are unable to articulate how new investments can drive channel productivity and growth. In this article, we will explore how you can champion such investments in PRM software and associated automation and secure executive support.
When you step back and look at your channel with an eye toward increasing partner productivity, your first task is to figure out what the overall organizational directions and objectives are. Most companies have specific organizational goals every year. These may be essentially a continuation of goals from the past year or they may comprise a new set of initiatives going forward. These initiatives may be related to recruiting new partners, training existing partners better with a new product that is being launched, or leveraging a recent acquisition the company may have made. The goals might be tied to lead management and tracking, or perhaps enabling partners with better marketing programs and other assets. The point is, you have to figure out what the key initiatives are, and then find one or two core initiatives that you can start digging into deeper to enhance your understanding, so you are in a better position to articulate a direct relationship between organizational goals and the many benefits of PRM automation.
In general, PRM software automation helps with three core areas:
We all know most manual processes really don’t work very well in today’s hypercompetitive, face-paced business environment. Manual processes inevitably introduce human error, and every time an organization introduces changes, workflows based on manual processes must also be relearned, which takes time, increases errors and has a negative impact on productivity. Also, because there is little or no visibility into the effectiveness of processes performed manually, you often have a “blind leading the blind” scenario, which makes effective process improvement nearly impossible. Manual reports are not dynamic and timely; therefore, teams at various levels are not empowered to make the right decisions. Investing in channel management automation and deploying PRM software can solve these problems almost immediately, providing instant return through increases in partner revenue, reductions in operating costs and increased predictability and scalability.