Fred joins me on the podcast to talk about his book " Selling through Partnering Skills". We dive into a lot of the key concepts that we as salespeople have to bare in mind in order to be successful and engage with customers.

You’ll Learn:

1. What is PQ?
2. Sales people as change agents.
3. The Value framework

About Fred Copestake

Fred Copestake is a consultant, trainer, coach and an expert in helping sales professionals around the world to improve their performance and unleash their full potential.

With his unique style and pragmatic approach, Fred has now worked in more than 35 countries delivering projects that range from developing sales skills for Middle Eastern healthcare companies, to account development and sales leadership in Latin America and Europe for IT and engineering multinationals.

Fred is the principal consultant at Brindis, the consultancy he founded in 2004 with a major project being the planning and implementation of the 'Coronacademy'. Working with Grupo Modelo, the Mexican brewer of Corona Extra, he oversaw training and other development initiatives for its EMEA distributors.

Always focusing on the desired outcomes, Fred's approach sees him work with his clients to discover new and more powerful ways of how they can do business, build mutually beneficial relationships with their customers and increase revenue.

Put simply, Fred's work helps people and businesses improve their sales approach so they will achieve better results.

When Fred is not delivering bespoke training to UK or international clients, he can be found enjoying rugby, cricket and time with his wife.


https://brindis.co.uk/

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