Guest - Josh Suiter, Director of Membership and Business Relations at The Chamber of St. Matthews

Your brand needs to engage in strategic storytelling & create organic experiences, as the costs of paid advertising continue to increase. Plus, the typical brochure copy doesn’t work for most brands;  people expect more. Storytelling engages your audience at an emotional level to capture their attention.

Pete Docter puts it perfectly: “What you're trying to do, when you tell a story, is to write about an event in your life that made you feel some particular way. And what you're trying to do, when you tell a story, is to get the audience to have that same feeling.”

This can work in business. Think about the common question, “tell me  about your business.” Being able to tell a compelling, engaging, and consistent story initiates that relationship and makes you & your brand memorable.

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