JoAnna Hartzmark, Founder of Revelle steps back on to the New York Launch Pod to discuss her data driven platform that helps women find brands of jeans that fit well. We first spoke to JoAnna on in March of last year, and since we spoke with her the start-up has seen success in their category and with their target demographic. 

Why is it so hard to find a pair of jeans that fit properly? Different brands are cut to different shapes, which are usually based from a “fit model“ and conformed to a linear standard. With many brands in existence, there's no easy way to find the right shape, which is what Revelle has been helping solve for its women customers. What is the start-up doing right? Find out how on this episode of How You Doin’?