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Shopping sounds simple until you remember how personal it is. What you put on your body can amplify insecurity or it can help you feel steady, confident, and seen. This week, we talk with Christie Johnson, the founder of Purpose Boutique, a retail brand built on a bold idea: how you shop can change a life. With every purchase, a percentage is donated to fight human trafficking and to support foster children and foster families through preventative care, turning everyday spending into ethical shopping with real-world impact.

We also talk about what makes Purpose feel different the moment you walk in the door. Christie shares how her team approaches styling as relationship, not judgment. Instead of “cool girl” energy, they hire and train around values like humility, positivity, and playfulness so customers feel disarmed and supported. We dig into why in-person shopping experiences still matter in an online world, and why human connection and great customer service are the competitive edge that AI can’t replace.

Then the conversation gets deeply practical about leadership and mental wellness. Christie opens up about a her first panic attack after back-to-back store launches, what it taught her about living in fight-or-flight, and how she’s learning to regulate her nervous system through rest, walking, sunlight, massage, and therapy tools like EMDR and internal family systems. If you’ve ever wondered how to grow something meaningful without burning out, you’ll leave with a clearer picture of pacing, community, and sustainable ambition.

If this resonates, subscribe so you don’t miss what’s next, share the episode with a friend who needs a calmer rhythm, and leave a review to help more people find Create Harmony.

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