On this episode of the Optimize Your Team podcast, host Rohan Paul sits down with five-time #1 bestselling author and global keynote speaker Erik Qualman to discuss his latest book, The Focus Project: “How to Focus in an Unfocused World.”  Erik, a professor of digital leadership at Northwestern University, draws from his extensive research to provide practical insights and actionable strategies for leaders to combat distractions, prioritize effectively, and achieve peak performance in today's hyper-connected world. Tune in as Erik shares his expert advice on fostering a culture of focus within teams and organizations, enabling everyone to accomplish more of the big things and less of the busy work.