Welcome to another episode of The 1% Insight, where we delve into the world of B2B technology marketing. Join host Jack Regan as he uncovers the power of B2B Tech Podcasts in transforming long sales cycles into opportunities for engagement, influence, and trust-building.

Summary:

• Engage B2B Tech Buyers: In this episode, we explore how B2B technology podcasts can effectively engage prospects during long sales cycles. By providing valuable content, these podcasts keep your brand top of mind without the pressure of direct sales interactions.
• Appeal to the B2B Buying Committee: Discover strategies for tailoring podcast content to address the diverse needs of stakeholders within a buying committee. By creating episodes that speak directly to different personas, you can effectively communicate your value proposition and influence decision-making.
• Build Trust & Authority: Learn how featuring customer testimonials and industry experts on your podcast can enhance your brand's credibility. By consistently delivering insightful content, you position your company as a trusted advisor, increasing the likelihood of being the preferred choice when prospects are ready to purchase.

Key Points:

• Understanding Long Sales Cycles: B2B technology sales cycles can span long periods of time, making it crucial to maintain engagement with prospects who are not always in direct contact with your sales team.
• Content Repurposing: Leverage podcast content across multiple channels, such as newsletters, blogs, and social media, to maximise reach and engagement.

Conclusion:

A well-executed B2B technology podcast not only supports your sales efforts but also positions your brand as a trusted advisor in the industry. By consistently delivering valuable content, you can influence buying decisions and ensure your company remains the preferred choice when prospects are ready to make a purchase.

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Keywords: B2B technology marketing, sales cycles, podcast engagement, content marketing, buyer personas, trust building, authority, content repurposing.