We are back with another episode of No Fluff - Small Business, Simplified, and today I want to talk through your funnels and how your funnels and your digital ads should really hook up to each other. A lot of people are wondering, should I run ads right now? What would that ad strategy look like? And so many people are wasting money because they're starting to run ads before they're really thinking through and getting clear on how they are setting up their funnel overall. Ads are just a piece of the puzzle when it comes to your funnel, and you're really going to not see the ROI that you're wanting and hoping to see from doing paid ads, if you are not thinking through the entire journey of your customers, that purchasing journey which we've talked about in some other episodes. So, when you are looking at starting to run ads, you're probably going to first ask yourself, well where do I run these ads? Should I run them on Facebook and Instagram? Should I run them on Google? Should I run them on YouTube or Tik Tok? The first thing question you want to ask yourself is, what am I selling these people and are they looking for this thing specifically? Do they know they want this thing, or is this something that I know will be valuable for them, but they might not actively be searching for it?