Think personal branding is just for influencers? Think again. As shared by Alan, co-founder of Strata Originals and a veteran who went from 9-to-5 to building a thriving business, you already HAVE a personal brand...and it might be hurting you.Alan shares exactly why most people get personal branding completely wrong and how flipping the script can open the door to massive opportunities you never saw coming. Discover:🟣 Counter-intuitive secret to building influence🟣 The power of showing up (even when you're terrified of the camera)🟣 The rule that dictates how quickly people will trust and buy from you (the "7-Hour Rule")Connect with Alan:https://www.linkedin.com/in/alanmclarenhttps://strataoriginals.com/🔗 Save hours with top business hacks every Friday:https://thesearchlight.com/subscribeTimestamps:00:00 - Intro01:25 - From Nothing to Business Owner: My Accidental Start02:22 - Build Your Brand with ALMOST No Money04:00 - Your Network = Your Net Worth04:52 - Biggest LIE About Personal Brand06:21 - Stop Bragging! Build Your Brand by Serving Others06:54 - The Power of Authenticity: ZERO Negative Comments?11:04 - The Secret to Becoming the Next Big Name12:44 - My $10 MILLION Networking Lesson13:34 - The Mind-Blowing "7-Hour Rule" of Trust15:38 - Are You Working ON or IN Your Business?27:33 - Video is King: Why You NEED to Show Up29:38 - Terrified of Camera? DO THIS NOW32:16 - The Key to Being Real on Video (No Scripts!)37:00 - Leading Leaders WITHOUT Authority39:37 - The Trap: Why Corporate Evaluations FAIL43:00 - Your Presence MATTERS: Just Get Started!43:36 - Connect with Alan!#PersonalBranding #Entrepreneurship #BusinessGrowth #MarketingTips #StartupLife #Founder #Leadership #Networking #BusinessStrategy #OnlinePresence #VideoMarketing #Authenticity #SmallBusiness #AIinBusiness #TheBDPodcast