It used to be so hard for me to think that my story of growing up in a blue collar home, wearing knock-off Keds and learning life lessons from the school of hardknocks would ever be relevant to my life as a business owner.

But according to today’s guest on Diary of a Doer, Marc Gutman, our stories are critical to developing trust with potential clients and customers. Marc is a storyteller extraordinaire, and founder of WILDSTORY, a storytelling and content strategy shop.