But the truth is, deep down, you do care. Or at least…you should. How you present to the world and how the world perceives you can often include your appearance. That’s just the way it is. Your appearance speaks volumes. Often to people who matter…a lot. Today Justin and Jason have a great conversation with Stye Coach Tanner Guzy, author of the book “The Appearance of Power, How Masculinity is Expressed Through Aesthetics” about this exact topic. Tanner runs the website Masculine-Style.com and is an expert in the philosophical side of style and the roll it plays in success in all areas of your life.