Your technology stack can create a competitive advantage against other OEMs.

In this episode, host Joe Mills sits down with Dustin Clark, VP of Marketing Strategy at Element Three, to discuss how to optimize OEM-dealer relationships through smarter technology and processes.

You’ll learn:

• How to make OEM and dealer technologies work together

• Why both parties will get value from making that connection point happen

• Which technology options you can use based on different budgets

Things to listen for: (00:00) Introduction (01:17) Identifying the missing piece in OEM-dealer technology stacks (02:28) The importance of automating the lead handoff (04:03) Tools and platforms for building the bridge between OEMs and dealers (04:52) Addressing data privacy concerns (06:22) How OEMs can overcome dealer hesitation about sharing customer data