Today’s tip comes from Jordan Bower’s Content Jam session, “Transformational Storytelling and the Age of Distrust.”

He says we need to fundamentally shift our tone.

Before, the goal was winning. Now, the goal is a better world.

Before, Leaders were faceless suits. Now, Leaders are personable activists.

Before, you sold features and benefits. Now, you sell coaching and guidance.

Before, you communicated facts. Now, you create inspiring narratives.

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