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How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17
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This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand partnerships.
From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube – and what strategies actually cut through.
With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.
In this episode, Nisha shares insights on:
- Why ads that don’t feel like ads win attention
- How YouTube Shorts is reshaping discovery
- Why micro-influencers are a secret weapon for engagement
- Strategies to integrate Shorts + long-form video into a seamless brand story
Our podcast is available on all streaming platforms;
Spotify
Apple
Amazon Music
TikTok
YouTube
View all episodes
By PrettyGreenSend us a text
This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand partnerships.
From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube – and what strategies actually cut through.
With years of experience shaping marketing strategies at Omnicom and Wavemaker before joining Google, Nisha brings a unique perspective on the evolving world of creator marketing.
In this episode, Nisha shares insights on:
- Why ads that don’t feel like ads win attention
- How YouTube Shorts is reshaping discovery
- Why micro-influencers are a secret weapon for engagement
- Strategies to integrate Shorts + long-form video into a seamless brand story
Our podcast is available on all streaming platforms;
Spotify
Apple
Amazon Music
TikTok
YouTube