RAINES perspective

How YouTube's Ad Strategy Might Be Hurting Small Creators


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Lately, I’ve been wondering if YouTube’s ad strategy is actually making it harder for small creators to grow. After hearing friends say they’re watching less YouTube because of too many ads, I started thinking—what happens when someone new discovers a small channel, gets hit with an ad, and decides to click away before giving the content a chance?

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RAINES perspectiveBy Dan Raines