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Lately, I’ve been wondering if YouTube’s ad strategy is actually making it harder for small creators to grow. After hearing friends say they’re watching less YouTube because of too many ads, I started thinking—what happens when someone new discovers a small channel, gets hit with an ad, and decides to click away before giving the content a chance?
By Dan RainesSend a text
Lately, I’ve been wondering if YouTube’s ad strategy is actually making it harder for small creators to grow. After hearing friends say they’re watching less YouTube because of too many ads, I started thinking—what happens when someone new discovers a small channel, gets hit with an ad, and decides to click away before giving the content a chance?