In this episode of BRANDED+, Jackson Carpenter sits down with Zarina Stanford, CMO of Bazaarvoice, to discuss how user-generated content is transforming marketing, why consumer trust is more powerful than ever, and how modern CMOs must think like business leaders—not just marketers.

With over 25 years of experience, including leadership roles at IBM, SAP, and Rackspace Technology, Zarina shares:

• How Bazaarvoice helps brands leverage authentic consumer voices.
• The evolution of the CMO role—from marketing expert to business strategist.
• Why brands must embrace consumer-generated content (even the critical feedback).
• How to bridge the gap between sales and marketing for better business outcomes.
• The biggest marketing trends CMOs should focus on beyond social media.

Zarina’s insights offer a masterclass in leadership, authenticity, and innovation in marketing. If you’re a marketing professional, aspiring CMO, or brand leader, this episode is a must-listen.

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