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How ZEE5 Became the #1 App for South Asian Stories: Transforming a Legacy Entertainment Brand
In the third episode of The ChangeMakers, join Jayant Kumar, Director of Product Management at ZEE Technology & Innovation, as he shares lived experiences and actionable anecdotes about his product management journey across legacy brands such as Shemaroo and Reliance Jio.
Jayant reveals how ZEE5 went from an app rating of 2 stars to becoming the #1 app for South Asian stories!
Listen in to understand how ZEE5 changed its approach and reaped benefits - from optimizing the techstack to mindful consumer data collection and much more.
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By MoEngageIn the third episode of The ChangeMakers, join Jayant Kumar, Director of Product Management at ZEE Technology & Innovation, as he shares lived experiences and actionable anecdotes about his product management journey across legacy brands such as Shemaroo and Reliance Jio.
Jayant reveals how ZEE5 went from an app rating of 2 stars to becoming the #1 app for South Asian stories!
Listen in to understand how ZEE5 changed its approach and reaped benefits - from optimizing the techstack to mindful consumer data collection and much more.