LaunchPod | Product Management Podcast

How Zuora is Betting on Retention-Led Growth | Ken Houseman, VP of Product (Zuora)

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Today on LaunchPod, we’re talking with Ken Houseman, VP of Product at Zuora.

In this episode, we discuss:

  • Why even a 0.1% increase in churn can cause huge losses, and how to turn retention into a growth engine
  • How Zuora made payments so valuable that customers want to pay more - boosting revenue, margins, and customer retention
  • And how Ken used AI to slash prototyping time and unlock faster, smarter product development
    • Links

    LinkedIn: https://www.linkedin.com/in/ken-houseman/

    Zuora: https://www.zuora.com/

    Resources

    Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It, by Tien Tzuo: https://www.amazon.com/Subscribed-Subscription-Model-Companys-Future/dp/0525536469

    Chapters

    00:00 Introduction

    01:14 Ken Houseman's Experience
    02:45 The Role of Retention in Growth
    06:38 Zuora's Approach to Subscription Billing and Payments
    10:28 Enhancing Payment Processing with AI
    30:57 The Future of AI in Product Management
    38:03 Outro

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    Special Guest: Ken Houseman.

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