Ashish Agrawal is Head of Digital Marketing at Zycus, a company that has been growing like mad for some time.

Ashish attributes this growth to, well, their attribution model. 

This model looks at every contact an account has had over the course of the year to get a holistic view of what works—and what doesn’t. 

In this episode, we explore: 

• Why LinkedIn has been so successful for demand gen
• Why Zycus has leaned into video recently.
• How Zycus handles attribution.

Check us out on Apple Podcasts, or at this link.