Howard Partridge is an internationally recognized business coach, bestselling author, and experienced business owner. Originally from Mobile, AL where he grew up on welfare with six siblings, Howard shares the principles and components behind phenomenal business performance.

Inspiration Behind New Book

Howard’s new book “F.T.I.: Failure to Implement” is based on the idea that this is the single thing keeping you from accomplishing your goals. In the book, he highlights the 10 principles for life and business that lead to phenomenal performance.

1. Potential: understanding your potential is key. If you have a bad self-image, you won’t perform well. YOU are the phenomenal product.
2. Picture: you need a compelling vision to move you and compel you to perform. This is how you create your vision.
3. Purpose: understand why you are in business. What would your customers miss out on if your company didn’t exist?
4. People: having the right people around you influences and inspires your outcomes, from family and coaches to team members and clients.
5. Planning: a proper focused plan will help you get where you want to go. Give this process time. Dream and think about what steps you need to take to reach your goals, then build a plan.
6. Priority: living by priority means focusing on what is important right now. This requires discipline and focus.
7. Process: implementing simple processes, checklists, and systems will help your team stay on track and know what their job is.
8. Productivity: take action. Once you have your priorities straight, take the time each day to kick the ball down the field. It’s not easy, but it is simple.
9. Progress: keeping track of your progress is important for staying motivated.
10. Patience: exercising great patience will increase your performance. You can’t be in a hurry. Let things develop, let processes start working, and let people start growing.

Howard shares how instrumental Zig Ziglar, one of his mentors, has been in his life and business. He was thrilled to be invited to join Ziglar’s coaching team, and is passionate about sharing what he has learned to help guide other small business owners.

One of his favorite stories of Zig’s is the water pump anecdote. It illustrates how implementing the right systems and processes in your organization will build the momentum that leads to success.

“And that’s what getting your business systemized is really all about… if you will practice these and give them time to work, pump like crazy… and keep on pumping at the right pump and get that flow… keep it in play so that you just have a constant steady growth of clients, play growth, profit, production.”

Components for Establishing a System

Howard’s advice for establishing systems in your business is focused on two important layers.

1. MVP: define your mission, vision, values, and purpose.
2. Organization Chart: build systems and processes to make these five parts of your business run smoothly:
   • Leadership
   • Marketing
   • Sales
   • Operations/Service
   • Administration/Tracking Results

Howard shares the success story of John Torres, President and CEO of Entrusted, a water, mold, and fire restoration company serving South Florida and Texas. John implemented these processes, and watched his company take off.

“John Torres, because he simply learned the systems and implemented the systems, went from zero to $20 million a year. That guy makes so much money it’s incredible… His leaders are… young people who are hungry and want to make their mark.”