Howard Stern just reminded the world why he’s still the master of media. After months off the air, Stern’s return to SiriusXM started with a prank that had Andy Cohen taking over his channel, news outlets reporting he was gone, and fans convinced it was the end.

But it was all Stern’s idea, a perfectly timed stunt that exposed how fast rumors spread and how easily the press can be fooled. In this episode, we break down what happened, why the media fell for it, and how Stern turned a summer cold into one of his biggest bits in years.

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