Entrepreneurial Thought Leaders

Howie Liu (Airtable) - Building Startups, Fast and Slow

05.05.2021 - By Stanford eCornerPlay

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Howie Liu is the co-founder and CEO of Airtable. Inspired by his own experiences learning to code and building customized business apps, he co-founded the company in 2013 to democratize software creation. Prior to that, he was the founder of Etacts, an intelligent CRM tool that was acquired by Salesforce. While Etacts was a furious one-year sprint to acquisition, Liu followed a very deliberate, long-term approach with his second startup. In this conversation with Stanford lecturer Ravi Belani, he offers advice to innovators who seek to create complex products that can’t be prototyped in a week-long hacking session.

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