Hedonic nihilism, bacchanalias, and fireball whiskey at the aid station join forces to cast off the heavy yoke of of the path-of-discipline. The true anathema of discipline is its rejection; or is there a plot twist ahead? Why do we see the only alternative to discipline as total culture breaking of the norms of competitive sport? Here we try to unpack how the path-of-discipline view of sport isn’t being challenged by a just “have fun” approach but might actually be strengthened by it. We also wonder if fun is really fun after all.