Today’s episode, I will answer the question on how to work out your target market.

The question came to Petar and I from someone at an awesome business marketing group we attended, and they were interested in knowing what our business does and who it helps, but from the answer Petar gave, I felt the need to address just how you can find out your target market, specifically by teaching you the difference between demographic profile and the psychographic profile.

Enjoy

Annette Lackovic

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