Q: How does using controversial language affect a personal brand on social media?

Today we talk about the importance of ‘personality’ behind the brand.

Today’s question can be read below:

Hello Annette,

It’s always great to watch your sessions and as always, I love the energy. It’s guaranteed to pick me up every single time!

Question: How does using or promoting controversial content on social media especially LinkedIn impact your personal brand?

Example: I seem to have better traction on videos when I use the word Bullsh!t?

I am curious about your thoughts on this and if you would recommend having more candid conversation style video content on LinkedIn?

Enjoy xx

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