Paul Logue, Vice President of Growth Analytics, Market Insights and Customer Experience leads a team at Hewlett Packard Enterprise (HPE) tasked with unearthing hidden customer insights. Just don’t call them the research department.

Listen to this episode to learn:

• How to take an integrated approach to delivering actionable customer intelligence across the business

• Why conditioning the organization to partner with you as an “agency” is worthwhile

• Why sometimes saying “no” delivers the best outcomes