What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?
An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind …

What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island? An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind …

What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?
An absolute marketing fever dream. And Jill Cress — CMO of H&amp;R Block — is the mastermind …

H&R Block Made a Reality Show… And It Worked?

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H&R Block Made a Reality Show… And It Worked?

H&R Block Made a Reality Show… And It Worked?