Episode 10: Your People Are the Brand

The HR Fix – A Momentum People Group Podcast

Theme: The Difference Between Running a Business and Building a Brand

Summary:

Most leaders think brand lives in marketing—but the truth is, your brand lives in your people. In this episode, Rob Spooner challenges leaders to think beyond policies and systems, and to evaluate how their teams actually show up in daily interactions with customers, partners, and each other.

You’ll learn:

Why customer experience will never exceed employee experience

How employee behavior silently defines your brand reputation

The difference between hiring for skill vs. hiring for brand alignment

5 practical ways to build a team that reflects your brand from the inside out

One powerful reflection to help you evaluate how your culture is being lived—not just talked about

If you’re serious about growth, retention, or differentiation, this mindset shift will change how you see your people—and how they represent you.

Because in every business, big or small, your people are the brand.