HR Unwritten by UnifyHub

How can HR keep remote colleagues connected across locations and time zones? Lilia Joseph shares virtual team activities she used with a distributed team, plus practical ways to include smaller offices and quieter colleagues.

Episode guide and materials: https://unifyhub.eu/podcast/how-to-engage-remote-teams-lilia-joseph

In this episode:

• Remote team engagement across countries and time zones

• Virtual activities including scavenger hunts, company trivia and photo-guessing games

• Ways to invite quieter colleagues into team activities

• Planning a sustainable rhythm and collecting employee feedback

Guest: Lilia Joseph

Host: Ksenia Izotova

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How do you build an international HR community that people return to, trust and recommend? Timur Novopashin explains how International HR Club grew from a small private chat into a peer-to-peer network, what members and HR vendors expect from professional communities, and how daily moderation, useful exchanges and clear boundaries keep the space active.

Topics covered:

– building an international HR community

– peer-to-peer learning and professional networking

– trust, moderation and zero-tolerance rules

– community partnerships with HR vendors

– sustainable work habits for community leaders

Guest:

– Timur Novopashin — Founder and Talent Community Manager at International HR Club

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 10 September 2026

CHAPTERS

00:00 Highlights and introduction

01:00 Timur's career in global talent acquisition

05:00 Relocation and the need for peer support

08:00 How International HR Club grew

10:00 Who benefits from an international HR community

13:00 Four ways professional communities create value

16:00 The website, partnerships and future plans

20:00 Why HR professionals need solutions, not more information

23:00 What keeps a large community active

25:00 Horizontal connections and trust

27:00 Building a zero-toxicity professional space

30:00 Avoiding burnout as a community founder

34:00 How HR vendors can work with communities

39:00 Career changes, authenticity and following your interests

41:00 Final thoughts

Episode guide and full transcript:

https://unifyhub.eu/podcast/how-to-build-a-trusted-hr-community-timur-novopashin

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How should you ask for a salary raise or promotion without sounding vague or confrontational? Lili Kuznetsova explains how results, scope, timing and open career conversations shape the decision, and how HR leaders gain support for large cross-functional projects and AI initiatives.

Topics covered:

– asking for a salary raise

– promotion and career growth

– career conversations with managers

– stakeholder support for HR and AI projects

Guest:

– Lili Kuznetsova — Global Talent Development Director at inDrive

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 27 August 2026

CHAPTERS

00:00 Intro: HR across different industries

00:50 How HR processes differ by company size and maturity

02:20 Lili's current scope: development, culture and goal setting

02:45 Favourite part of HR: development conversations

03:35 Managing teams, projects and change

04:35 Implementing performance cycles and HR processes

06:15 Goal-setting automation and aligning stakeholders

08:10 How to defend an idea in front of stakeholders

09:00 Finding pain points and facilitating alignment

10:00 Why not every HR tool should be implemented

11:30 Coaching, psychotherapy and stakeholder dynamics

13:00 Decision-making culture and corporate values

14:00 inDrive's culture and mission-driven origin story

15:20 Implementing new company values

16:40 AI, automation and human-centred culture work

18:45 How to get promoted as an employee

21:50 How to ask for a salary raise

25:50 How to frame a promotion or salary conversation

29:30 AI implementation in HR: chatbot case study

30:45 Choosing the right AI platform and cross-functional work

31:55 Making internal guidelines AI-friendly

33:00 Lessons learned from launching an HR AI bot

35:20 How Lili recharges outside work

37:00 Closing remarks

Episode guide and full transcript:

https://unifyhub.eu/podcast/how-to-ask-for-a-salary-raise-lili-kuznetsova

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Where should recruiters use AI, and where should human judgement remain essential? Vanessa Raath explains which recruitment tasks can be automated, why sourcing and candidate trust still matter, and how teams should evaluate AI screening and interview tools.

Topics covered:

– AI in recruitment

– recruitment automation

– talent sourcing

– candidate trust and human judgement

Guest:

– Vanessa Raath — Talent Sourcing Trainer and AI Strategist for Recruiters

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 16 July 2026

CHAPTERS

00:00 Introduction and Vanessa's career journey

01:25 Working as an AI strategist for recruiters

02:35 AI in sourcing and recruitment: tasks vs trust

04:10 Where AI should support recruiters

06:20 Using AI for CV formatting and administrative work

08:25 Claude Skills, ChatGPT Projects and dedicated tools

09:25 When to use an LLM versus a specialised recruitment tool

11:20 Is talent sourcing disappearing because of AI?

12:00 How AI changed sourcing after 2023

13:00 Why traditional sourcing skills still matter

14:30 Vanessa's first AI training for recruiters

15:30 Choosing between ChatGPT, Claude, Gemini and Copilot

17:30 Candidate perspectives on AI in recruitment

18:10 AI interviews and candidate experience

20:45 AI CV screening: risks and limitations

23:20 Testing screening tools against human recruiters

24:00 Headhunting passive candidates without CVs

25:00 EU AI Act, compliance and human oversight

28:00 Building a personal brand in recruitment

31:00 AI visibility, GEO and AEO

32:30 Repurposing content across channels

35:10 Advice for early-career TA and HR professionals

37:30 AI tools directory and recruiter assessment

Episode guide and full transcript:

https://unifyhub.eu/podcast/ai-in-recruitment-vanessa-raath

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Is SHRM certification worth it, and how should HR professionals choose between certification, a degree, coaching and hands-on learning? Anastasia Mizitova discusses focused development, career pivots and how AI can help build a more deliberate learning plan.

Topics covered:

– SHRM certification

– HR career development

– coaching and professional education

– AI-assisted learning plans

Guest:

– Anastasia Mizitova, SHRM-SCP, PCC — CEO of Talent14, SHRM Global Faculty member and executive coach

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 26 June 2026

CHAPTERS

00:00 Anastasia's background in HR, coaching and AI

01:25 HR certification and why it matters today

03:04 SHRM certification: levels, preparation and value

08:20 Certification, university degree or hands-on learning

08:45 Using AI for personalised career planning

11:20 How Anastasia uses AI in work and daily thinking

14:10 AI in organizations: mistakes, fatigue and application

16:16 AI tools, technology stack and ethical concerns

21:05 What coaching means and when it helps

24:47 When coaching does not work

27:00 Why people do not use development opportunities

29:20 Becoming a coach and why certification matters

32:00 Building a coaching business and finding paid clients

34:05 New ventures in career and leadership development

37:45 Building a career in the United States from scratch

38:20 Raising your professional standards

39:35 Leadership, career pivots and learning new skills

Episode guide and full transcript:

https://unifyhub.eu/podcast/is-shrm-certification-worth-it-anastasia-mizitova

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When are HR conferences genuinely worth the time and budget? Polina Demidova discusses community, professional networking, sponsorship, in-person connection and the practical realities of building an HR business, including the role of art and employee choice in wellbeing.

Topics covered:

– HR conferences and ROI

– HR networking and communities

– event sponsorship

– employee wellbeing and choice

Guest:

– Polina Demidova — Founder of HRocket and Ambassador of the MMG HR Summit Community

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 4 June 2026

CHAPTERS

00:00 Introduction and episode highlights

00:24 Polina's background in HR, consulting and entrepreneurship

02:25 Lessons from working in large corporations

04:05 What corporate experience teaches about business and networking

06:02 The Mediterranean HR Summit in Cyprus

08:04 Building and connecting HR communities

09:00 How to promote an HR summit

10:13 Sponsorship opportunities and value for HR vendors

11:08 Why offline HR events are becoming more important

13:11 Plans for the next Mediterranean HR Summit

13:43 What Polina would improve for the next event

15:23 Connecting business and art

17:03 Art, employer experience and wellbeing

18:47 Wellbeing programmes and employee choice

20:22 What makes Polina happy personally

21:40 Lessons from running a business and working with clients

Episode guide and full transcript:

https://unifyhub.eu/podcast/are-hr-conferences-worth-it-polina-demidova

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A strong employer brand is the experience candidates and employees actually have. Tatiana Koval explains how EVP, honest recruitment, onboarding, recognition, offboarding and alumni relationships shape trust in an employer.

Topics covered:

– employer branding and EVP

– candidate and employee experience

– onboarding and recognition

– offboarding and alumni relationships

Guest:

– Tatiana Koval — Employer Branding, Employee Happiness and Workplace Wellbeing Expert

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 21 May 2026

CHAPTERS

00:00 Introduction: employee happiness, experience and employer brand

01:22 Tatiana's background in employee happiness and HR consulting

03:13 Learning Portuguese and working in Brazil

05:19 How companies can make candidates fall in love with them

06:10 Authenticity, target audience and employer brand positioning

08:22 EVP, communication and the promise-versus-reality gap

09:33 Employer brand as a relationship: the marriage metaphor

10:31 The first three months: onboarding and the honeymoon period

13:12 Internal employer branding and long-term employee experience

14:20 Gratitude, recognition and employee happiness

17:14 Why benefits become normal over time

18:28 Unexpected positive moments and small employee experience wins

20:15 Offboarding, layoffs and employer brand

21:13 How to stay human during difficult employee exits

24:37 Airbnb layoff case and transparent communication

27:05 Former-employee advocacy and alumni communities

27:37 What kind of company Tatiana would join

28:20 Know your strengths, values and expectations as a candidate

31:03 Money, meaning and what you bring to the company

32:32 Employer branding across the full employee journey

Episode guide and full transcript:

https://unifyhub.eu/podcast/how-to-build-employer-brand-tatiana-koval

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How do hiring and careers work inside the crypto industry? Elena Logutova explains where crypto companies find talent, why reputation and networking matter, how compensation can combine different components, and what HR professionals should understand before entering the sector.

Topics covered:

– crypto recruitment

– finding a job in Web3

– networking and professional reputation

– compensation in crypto companies

Guest:

– Elena Logutova, GRP — Chief Human Resources Officer at Àlber Blanc

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 14 May 2026

CHAPTERS

00:00 What makes crypto different as an industry

01:30 How recruitment works in crypto

02:36 Why crypto recruiting happens on X rather than LinkedIn

04:10 How job posts and communication differ in crypto

06:00 Opinion leaders, conferences and networking

09:30 Compensation, tokens and stablecoins

11:48 What motivates people to stay in crypto

13:43 Why HR professionals choose crypto

15:25 Should HR professionals move into crypto?

17:00 Compliance, contracts and legal risks in hiring

20:48 Learning blockchain as an HR professional

22:45 Blockchain, AI and the future of HR

24:15 Why basic HR processes still matter before AI

26:04 Personal facts and work experience

27:43 Transformation, startups and unstable environments

28:19 Why the podcast guests have dogs

29:10 Final advice for entering crypto

Episode guide and full transcript:

https://unifyhub.eu/podcast/how-to-get-a-job-in-crypto-elena-logutova

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What actually helps an HR professional find a role in Europe? Marina Paych shares how LinkedIn, recruiter outreach, professional communities and personal connections supported her move to Berlin, and what candidates should check before joining a startup.

Topics covered:

– finding an HR job in Europe

– LinkedIn and recruiter outreach

– professional networking

– relocation and startup careers

Guest:

– Marina Paych — Head of People & Culture at Endel

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 30 April 2026

CHAPTERS

00:00 Introduction

00:43 How Marina moved to Berlin and found her HR role

06:01 Job search strategy: LinkedIn, networking and communities

08:03 Relocation logistics and documents

10:51 First impressions of Berlin after Madrid

13:24 The Berlin HR community and the power of networking

16:05 What to check when interviewing for a startup

18:06 Business school, scholarships and executive education

23:36 What business education actually provides

27:05 Career transitions and managing energy

31:09 Restoring energy through walking, reading and life in Europe

33:00 Personal brand, Telegram and LinkedIn

40:03 Content planning, authenticity and engagement

45:48 Building real connection in a community

48:30 Final takeaway: goals, networks and shortcuts

Episode guide and full transcript:

https://unifyhub.eu/podcast/how-to-find-an-hr-job-in-europe-marina-paych

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How do you reduce friction when deadlines, feedback and even the word “yes” can mean different things across cultures? Maria Pronkina explains how clear communication rules, How to Work With Me exercises and region-sensitive HR processes help global teams work together.

Topics covered:

– multicultural team communication

– deadlines and feedback across cultures

– How to Work With Me exercises

– HR processes for global teams

Guest:

– Maria Pronkina — HR Business Partner at AI Digital

Hosted by:

– Ksenia Izotova — Co-founder of UnifyHub

– Timur Novopashin — Founder of International HR Club

Season 1 was originally published as HR Circle, a joint editorial project by International HR Club and UnifyHub, co-hosted by Ksenia Izotova and Timur Novopashin.

Originally released: 16 April 2026

CHAPTERS

00:34 Introduction

03:22 Cultural challenges in international teams

06:42 Maria's career journey

12:49 Tools and exercises for cross-cultural teams

16:39 Leadership Monthly and cultural wins

18:28 What hiring failures reveal about stereotypes

19:38 The How to Work With Me exercise

21:22 Team communication rules and internal SLAs

22:40 Maria's personal working habits and boundaries

26:12 Meet Casper, Chief Happiness Officer

32:01 Key takeaway: empathy in HR

Episode guide and full transcript:

https://unifyhub.eu/podcast/how-to-manage-multicultural-teams-maria-pronkina

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