As soon as the Supreme Court’s decision to overturn Roe v. Wade was leaked in May, many high-profile brands sprung into action. California-based employers like The Walt Disney Company, Meta, Netflix and more, pledged to cover the travel expenses of employees who need to go out of state for abortions. Some, like Patagonia and Live Nation, even vowed to cover bail expenses if their employees are arrested for peacefully protesting. In this episode of HRD Talk, Kevin Kaminyar, founder and CEO of Yellow Tree Marketing, discusses the importance of companies taking a stand and the most effective way to do so.