This edition of #HRTechChat features Alex Furman, founder and CEO of Performica and 3Sixty Insight's Jennifer Dole. In this episode we share why founder’s story matter. Prospective customers want to understand the story behind a company’s founding- why it exists, what inspired its leaders, and how it will make their lives better. Founders’ stories can offer inspiration, give them insight into the values at play in the organization they're thinking of using, and even persuade them that they have made the right decision when considering an investment with a particular company. In this blog post we explore why Alex's stories should matter when you're investing in technology. There was so much to unpack in a short time during the recording, take a listen!