In episode 137 of Soapmaking 101 with the Soap Queen, Anne-Marie Faiola dives into the world of web optimization tailored specifically for soapmakers. She begins by introducing the Google Webmaster Zone and the significance of trust factors in enhancing online presence. The episode then explores the creation of relevant content, emphasizing the role of images and keywords in attracting and retaining audience interest. Anne-Marie also discusses the importance of being cautious with links and the nuances of off-page optimization. The episode concludes with Anne-Marie's key takeaways and highlights BrambleBerry.com as a sponsor, offering resources for soapmakers to enhance their craft.

(0:00) Welcome and Introduction to Web Optimization for Soapmakers

(1:31) Starting with the Google Webmaster Zone and Trust Factors

(2:32) Creating Relevant Content and Importance of Images & Keywords

(3:19) Cautions with Links and Off-Page Optimization

(3:53) Anne-Marie's Key Takeaways

(4:03) Sponsor: BrambleBerry.com