LensWork - Photography and the Creative Process

HT1871 - The Competition for Eyeballs

04.18.2024 - By Brooks JensenPlay

Download our free app to listen on your phone

Download on the App StoreGet it on Google Play

All media include an element of narcissism. With every photograph we make, we are essentially competing for attention. Each photograph screams, "Look at me!" This intense competition for eyeballs leads to a secondary phenomenon I think of as "the advertising promise." "Come look at me and you will be rewarded with this goody." The competition for eyeballs is so fierce that we now are overwhelmed with advertising promises way out of proportion to actual content.

More episodes from LensWork - Photography and the Creative Process