In LensWork #94, we published an article I wrote titled, Look at This. The fundamental idea is that every time we exhibit a picture we are essentially saying to our audience, "Stop what you are doing and take a look at this!" Having done so, the audience expects to find something - - something important, something significant, something worth their time. As artists, part of our responsibility is to be sure there is something important, significant, worthy of their time, or at least memorable. If there isn't, they will feel they have wasted those precious moments from their life.