Sometime in the last couple of years (I can't remember when) I saw that a photographer was doing a workshop on how to increase "the wow factor" of your images. I worry that wow factor has become an overriding concern for photographers, but I understand why it has done so. Relying on the wow factor to catch the attention of your audience can be like telling the same joke over and over and over again. Once the punchline is known, the joke loses its appeal.