With the turn of the weather, we photographers in the northern hemisphere can start thinking about snow photography. I've always found snow to be one of the trickiest things to photograph because I think of it as being white but photographically it's not. It's bright, but bright and white are not the same thing. What makes snow look like snow are the very delicate gray tones that give pure white its three dimensionality. Snow is an example where ETTR fails us.

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