The earliest issues of Kokoro were produced in a portrait orientation. My thinking was that the portrait orientation format would fit better when viewing on a phone or a tablet. I discovered, however, that a portrait orientation did not fit computer monitors, or laptops well at all. I knew that by changing to a landscape orientation would complicate people viewing on their the phone, but phones and tablets can easily be rotated whereas computer monitors and laptops cannot. The aspect ratio for publication gets even trickier in book design. Does this mean we should standardize our aspect ratio based on the final means of production?

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