I was recently watching a YouTuber discuss the "release" of a new photograph he'd just finished. It evidently was time to go public with this new image. I was struck by his term "release" as though the image had been imprisoned until its liberation. Besides the obvious detention metaphor, I questioned whether or not this is a term used specifically with single images rather than projects with multiple images. Considering all the images we now have in our digital assets, why do we "release" one and not the others? Is this a volumetric decision or a marketing one?

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