From the back of a Thai taxi, to canoodling with vodka in a glass in your hand, Red Bull is as ubiquitous as any booze in the beverage industry. A marvel of branding and caffeine, Red Bull created their own category in the beverage industry, and through a savvy and relentless marketing campaign, became the go to mixer when you want to get mashed, but still want to be able to run a hundred yard dash in heels.